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The video format is increasingly popular, both on social networks and on websites. Video has become a must-have for companies that want to develop their online presence. It is now the most consumed format on the Internet, and for good reason: it offers many advantages for brands and companies.

Here are 5 reasons to consider the video format in your communication strategy:

1. It allows to capture the attention of the audience

With a video, you can easily capture the attention of your audience with dynamic images, appropriate colors and a well-chosen soundtrack. Videos are more engaging than static text or images, and can be used to present your company, products or services in a more engaging way.

2. It promotes emotion and memorization

Videos are a format that promotes emotion and memorability. People remember videos they've watched better than text they've read. It's an effective way to tell a story and increase engagement. Indeed, videos can evoke emotions in your audience, which reinforces the memorability of a strong message. It can help build brand image and strengthen the relationship with the audience.

3. It is an effective promotional tool

Videos can be used to promote your business or products effectively. You can use advertising videos, presentation videos, testimonial videos, demonstration videos or promotional videos to attract the attention of your audience and increase your sales.

4. It allows better communication on complex subjects.

Video is a particularly suitable format for explaining technical or complex subjects. It simplifies explanations and makes information more accessible to the audience.

5. It is a format particularly adapted for social networks

Social networks favor the consumption of visual content, and in particular videos. Video is therefore an excellent way to reach a large audience on social networks.

Depending on the desired result, it is important to choose the right camera. To learn more, discover the article 5 criteria to choose your camera.

In conclusion, the video format offers many advantages for companies. It allows to better capture the attention of the audience, to transmit emotions, to better communicate on complex subjects and to reach a large audience on social networks. If you are looking to develop your communication strategy, the video format is an essential choice.

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African structure of audiovisual production to international standards. Based in Senegal, with productions in Africa, Europe and South West Asia to our credit